1. Use only large, legible, and properly spaced text

Most cars average between 40-45 mph while they are being driven. Keep this in mind when you are working with your designer to letter your car. If you’re trying to attract customers, the wording on your vehicle must be large enough to be read, in a legible font, and spaced out enough that your messages are not jumbled and confusing.

2. Vinyl cannot be applied to rust

…at least if you want that vinyl to last the full 7-10 years it is rated for. If the metal on your car is too rusted, bumpy or otherwise too marred to be able to place vinyl, windows make a good alternative.

3. Most of the people viewing your car are behind you

So many people letter their cars and ignore the back. This is the absolute worst idea EVER! In fact, if you’re going to letter ANYTHING on your vehicle, the back is the BEST place to start.

4. Text on the front should be applied in reverse

This lets the people in front of you read your message with ease…right through their rear-view mirror!

5. Vinyl can be removed at any time without damaging your car’s paint

…but the longer it is applied, the longer it takes to remove. Cheap, low-quality vinyl will often crack as it ages due to a lack of UV resistant coating. High-quality vinyl is typically rated to survive up to 10 years outdoors. When applying vinyl to a brand new car, however, be aware that as the car’s paint fades, a “ghost” of where the vinyl was applied (and where the paint never faded thanks to the vinyl’s protection) may be present for some time.

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