Many small business owners don’t fully understand the importance of advertising, and if they do, they may not have the funds to do so. Advertising is an extremely important piece of owning and operating a business–in fact, what many businesses consider their least important department is actually the complete opposite. Your advertising is your direct connection to your customers and Continue reading “Where to Advertise Your Small Business for FREE”
Whether you are a graphic designer, a small business owner, or even just a customer, you’ve likely heard terms such as “image resolution” and “DPI” when discussing logo concepts, ad development, or anything else related to graphic design. You know, or are told, that such terms are very important, but if you don’t understand what they mean or why they matter, it can hinder not only your ability to work with a client or a designer, but also the success of your ad campaign and other business goals. Continue reading “The What, When and Why of Digital Image Resolution”
1. Use only large, legible, and properly spaced text
Most cars average between 40-45 mph while they are being driven. Keep this in mind when you are working with your designer to letter your car. If you’re trying to attract customers, the wording on your vehicle must be large enough to Continue reading “5 Things to Think About When Lettering Your Car”
Every so often, a company needs a freshening up. The world’s major brands know it–just run a Google search for Pepsi-Cola’s logo progression and you’ll see what I mean. Even we here at Cinderhawk know that, as we just recently finished updating our own logo and website.
That being said, the decision to redesign your logo is not one to be taken lightly. Continue reading “7 Reasons to Redesign Your Old Logo Right Now”
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