Chipotle Mexican Grill takes an interesting path to getting their message across–and it’s even a video game! Do you think this is a path more companies are going to take seeing as this one has been so successful? Why is the public is so enthralled by this particular ad? Is it because of the fact that Chipotle chooses not to display its logo until the very end–and very subtly at that? For me, it was the expression on the cow’s face. Way to go Chipotle. Well done.