How Business Owners Can Help Simplify the Design Process

As a small business owner, you are naturally focused on efficiency and cost-effectiveness when you hire a professional to complete a task. Some tasks, however, take longer to complete than others simply because of the work itself. When you’re being billed hourly, it can be hard to let something complex like a logo design drag on and on. Even if you are paying a flat fee, the longer your business goes without a well-functioning logo can cost money in the long run. Here are some ways you can help your hired graphic designer to simplify and speed up the design process.

Have a clear idea of what you want the design to achieve

Are you looking to grab potential customers eye with an attractive flier to increase awareness of your company, or increase sales directly by including coupons on that flier? Do you want your business to exude corporate professionalism with a simple, elegant text-based logo, or instead present a symbol or icon to be associated with your brand without any context like the famous McDonald’s golden arches? Say you are opening a new senior care center–when your designer creates your business cards, should they be aimed at the seniors who will be living there, or instead the current caretakers of those seniors?

Having a clear idea of what you want to achieve and communicating that to your designer will help clarify the setup and help reduce the painstaking back-and-forth of design revisions.

Are you trying to generate a completely new design or revise an existing one? 

This is a big one–in the internet age, it can be overwhelming for a designer to scan for what designs your competition is using. Let your designer know right off the bat if they have free reign to create something totally unique, or if there is a particular style you want to emulate. I typically tell my logo customers to find 3 logos they love and send them to me. This helps me get an idea of the style they prefer, in some cases the color schemes, and saves a lot of the guesswork that can come with providing a subjective service. It also enables me to redirect the business owner if their chosen style is completely off-kilter for their business goals.

If you have a storefront, a website, or anything already in existence, invite your designer to visit.

You can talk to your designer all day about your company’s services, goals, culture, and more, but until they’ve visited that storefront or website themselves, their vision is limited. For the same reason many famous novelists visit the locations of their stories before writing them, being able to experience your business environment first hand can help answer a LOT of questions and save time.

Have additional suggestions for business owners? Comment below!

Advertisements

5 Methods to Speed Up Your Design Process

Every designer wants to be able to work faster, as time is valuable. Check out our 5 quick tips to help speed up your design process.

1. Save often-used graphics rather than recreating them

If you’re making a series of 12 Christmas cards, do you really Continue reading “5 Methods to Speed Up Your Design Process”

Perfecting the Magic Wand Tool in Photoshop CC

Perfecting the Magic Wand Tool in Photoshop CC

If you’re like most graphic designers, there comes a time when you will need to resort to cutting an image away from a background. While there several different tools you can use to do this within Photoshop, the magic wand tool is one of my favorites–and generally also one of the Continue reading “Perfecting the Magic Wand Tool in Photoshop CC”

10 Things No One Told Me About Being a Graphic Designer

I graduated from college with a Bachelors degree in Graphic Design almost 4 years ago. I was hired into my field just a few months after graduation, and in that time, I’ve learned a great deal about the industry and the process of design that nobody ever told me in college. Continue reading “10 Things No One Told Me About Being a Graphic Designer”

The finished product!

Tutorial: Create a simple glossy text effect in Illustrator

Hey there fellow designers! Are you looking for a quick and easy way to jazz up that logo you just finished, but aren’t sure what you can really do to help it? Look no further! The following tutorial will allow you to add a subtle but classy gloss effect to any text (or object!) in just a few simple steps. Please note that this tutorial assumes you know the basics of Adobe Illustrator, but if you have any questions, feel free to comment and I will be more than happy to help you out! Continue reading “Tutorial: Create a simple glossy text effect in Illustrator”