When you’re in the process of having a new logo designed, the options presented to you can sometimes seem overwhelming and confusing. There’s a great deal of thought that goes into a logo design, and choosing the wrong one can make or break both your business and your marketing plan. You need to pick something that fits your company, fits your future, and also something that you like. That being said, here are 5 very important questions to ask yourself when choosing a logo design:
Why do I like this logo design?
- Does it fit your brand image?
- Does the color scheme work well?
- Is the logo legible and memorable?
Will this logo be able to grow with my brand?
- Avoid anything that limits the logo and could cause it to need a redesign in the future. This will save both time AND money!
- Does the logo appear professional enough that it will still look as much in the future as your company grows?
Where will this logo be applied?
- Is the logo ready for both digital and tangible use?
- Will your designer be prepared to assist in file modifications down the road if needed? Is your designer capable of making these changes? Try to keep your process simple!
- How many colors is the logo? Printed product prices often change based on the number of colors in the artwork.
- Are there multiple versions of the logos for different uses? I.e. one color vs multi-color, stacked layout vs horizontal layout, etc.
Is this logo unique and memorable enough?
- Make sure your logo stands out against your competition’s branding.
- Making sure the logo is unique also prevents future problems with copyright and trademark infringement.
Do other people like the logo design?
- While this shouldn’t be the sole deciding factor, sometimes having another neutral set of eyes on a logo can be helpful. Others may pick up on strengths or faults you didn’t notice before.
- Consider asking existing customers for their input.
