Quick edit done with photos from a shoot at Ridge Brook Farms in Argyle, NY last month.
Interested in one of for your own horse? Contact us through email at info@cinderhawkcreative.com.
Just a quick photo edit I did tonight on the new computer. Please contact us for purchasing information.
DSLR cleaning kits can be found relatively cheap on Amazon.com, and because they are not highly technical in nature, buying an off-brand is usually acceptable. This one should suffice.
Cleaning all your bodies and lenses at once will save you time, and will ensure a freshly cleaned body is not being recontaminated when a dirty lens is attached.
Always clean camera bodies with the lens mount facing down, and always clean your lenses with the rear glass aimed downward as well. This will prevent dust and debris from falling into the mechanism and potentially causing problems in the future.
The sensor of your DSLR is equivalent to your own optic nerve. Don’t poke, prod, brush or otherwise come into contact with it. If there are spots on the sensor, try to remove them with an air puffer first. If they don’t come off, send your camera to a qualified service technician to have it professionally serviced in a dust-free environment. It’s worth the extra cost to ensure your camera can still see when all is said and done!
I once read an article suggesting I use a tissue to wipe my lenses clear. I swiftly decided against this, since the amount of lint they leave behind is infuriating. Lint particles on a lens can cause shadows, spots and focusing issues, which could cost you that perfect shot. Also be sure you are using an appropriate lens cleaning solution as well.
Even a camera housed in a bag can fall victim to dust if the lens is left attached. Zoom lenses in particular are prone to sucking in dust and debris since the act of zooming itself creates a vacuum inside the barrel. This dust can then fall into the camera body during transport. Keep both the front and rear caps on your lenses, as well as the body cap on the camera, and if you want to be extra safe, use an additional bag around each piece of equipment within the main bag. I have been shooting in dusty indoor riding arenas for years, and precautions like these can mean the difference between a camera that lasts and one that seizes up.
It’s finally here! Check out this video showcasing some of our best shots of the 2013 show season. In total we traveled to 17 events, in three different states, in a Jeep with almost 200,000 miles, and lived in our $400 Craigslist-found (and appropriately horsey) Palomino brand pop-up camper. The 2014 season is looking grand, with a lot of business improvements on the way! We hope to see you there!
Pinterest is a bit of a newcomer in today’s social media craze, but since its launch in 2010, Pinterest has garnered an impressive following and has already proven itself a valuable business asset. With well over 70 million users worldwide, Pinterest is definitely worth investigating if you are a business owner interested in expanding. While much of what I am going to be writing about in this article can be applied to any small business, the focus here will be on equine businesses in particular.
Wikipedia defines Pinterest as a photo-sharing website that allows users to organize theme-based galleries, or “boards.” Therefore one of the first things to note about this website is that it is primarily, if not completely, focused on attractive visual displays. Users can like or “pin” images posted by other users or businesses to certain boards, and follow boards that reflect their interests.
When it comes to advertising, the horse industry is predominantly sight-based, meaning that a farm cannot advertise using text alone. Images, particularly photographs, are a must, and as Pinterest focuses entirely on photos and graphics, this makes it an ideal match for equine businesses. Below are a few specific industry areas that might benefit from a Pinterest account.
Have a photographer capture some truly outstanding images of your farm’s newest stallion. In addition to the basic conformation shots, include some liberty shots as well. Once you have your photos, upload a few and pin them to an appropriately labeled board on your Pinterest account, i.e., “Stallions of ABC Farm.” Attach some info to the photo including the stallion’s name, location, stud fee, and of course, your farm’s own contact information. This will help search engines find your page and help bring in new clients.
If students in your lesson program are attending a high-rated show, ensure you have someone with you that can photograph them in the show ring when they look their best. At the end of the day, collect all the ribbons, trophies, and any other winnings and capture a nice, well-lit photograph of them all together. Pin these to your account and make sure everyone knows where your students were and how they did. Include a link to your stable’s website to make sure potential customers know who trained those winners!
A cute or beautiful photo of a horse that needs a new home can go a long way on Pinterest, provided you let users know the horse is available and how to contact you in the image description. Pinterest also makes it easy for non-profits to bring attention to fundraisers due to the ease with which they can pin photos of the products they are selling to raise money. Users browsing Pinterest also spend an average of $100 more than Facebook users and $140 more than Twitter users.
In keeping with the high-quality photo ideal that dominates Pinterest today, boarding facilities can also benefit from this website. Farm owners can photograph their property and pin these images, along with location information, prices, contact info, and a link to their website in order to direct potential clients to their stables.
Not convinced? Check out these last few bits of information to understand how having an account at Pinterest can truly prove beneficial to your equine business.
Have you used Pinterest to promote your business? How did it work out? Tell us about it! Leave a comment or follow this blog, like us on Facebook, or tweet @Cinderhawk. Happy Pinning!
