5 Secrets of Winter Business Success

For many industries, winter can be the most nerve-wracking time of the year. Short days, cold weather, slippery roads…it all contributes to a general feeling of uncertainty. While the months leading up to the holidays might be grand, the mid-winter months that follow that can wreak havoc on a company’s bottom line.

It doesn’t have to be this way.

With a little planning, your business can boom even in the winter – maybe even more than in the warm weather months! Here are 5 secrets of winter business success:

1. Stay Visible to your Customers
One of the easiest things you can do for your business during the winter months is to keep yourself in front of your customers. Post regularly to your social media accounts, attend any local winter events that might be happening (either as a vendor or as an individual), and ALWAYS carry business cards when traveling. You never know where your next customer might be discovered, and having a business card ready will help them remember your name once you part ways.
2. Take Advantage of Other Business’ Winter Events
If you are a restaurant owner who knows the beautiful cabin next door is a favorite spot for winter weddings, making your presence known as a potential catering service is a must. If you are a horse farm, opening up your trails to snow shoers, cross-country skiers, or even snowmobilers and creating a checkpoint can generate more awareness for your location and ultimately bring you more business. If you’re a photographer, consider attending events that might not typically have a photographer because of harsh conditions–fill a need when you find one!
3. Consider Offering Discounts
In the aftermath of the holidays, most people are more budget-conscious than usual. Try offering discounts, coupons, buy-one-get-one deals, gift cards, or referral bonuses to draw in customers. Avoid the trap of offering too many discounts before the holidays–many people wait until afterwards to make larger purchases because they are able to get better deals.
4. Host Your Own Winter Event
Maybe you’re a landscaping company whose primary source of income is tending lawns, and you want to raise awareness for your snow-removal division. Hosting a snowman-building competition at your office for local families could help you make some much-needed connections and increase business.
5. Update your Website or Blog
Take advantage of slower times of the year and update your website or blog. While a complete redesign might not be in the budget, adding or replacing photos with ones of recent projects, writing new informative articles, or sending a few new email blasts can give potential customers a fresh new take on your company.


Got another idea? We’d love to hear about it! cinderhawkcreative.com/contact

 

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The What, When and Why of Digital Image Resolution

Whether you are a graphic designer, a small business owner, or even just a customer, you’ve likely heard terms such as “image resolution” and “DPI” when discussing logo concepts, ad development, or anything else related to graphic design. You know, or are told, that such terms are very important, but if you don’t understand what they mean or why they matter, it can hinder not only your ability to work with a client or a designer, but also the success of your ad campaign and other business goals. Continue reading “The What, When and Why of Digital Image Resolution”

Quick Tips for Navigating Our Online Galleries at Instaproofs

Interested in buying photos via our online galleries? Here are some quick tips to help you find and order your photos!

  • Our online galleries are searchable by your exhibitor number. Simply select your event (SOEE, NYSQHA, etc.) and then on the following page, type your number into the search box in the upper right hand corner of the page and ALL photos tagged with your number will be displayed! If you can’t find your photos this way, it is possible we couldn’t see your number when we tagged the photos. Try typing “unknown” instead.
  • You can also search for things like “dog,” “judge,” and “leadline,” among others. While we do not use every tag at every show, if you are searching for something in particular, it is worth giving it a go!

Trying to order a Create Your Own CD? The following tutorial should help you out.

  1. Select your event (SOEE, NYSQHA, etc.)CD1
  2. Select “Digital CDs” from the product list at the top of the gallery.CD2
  3. Choose your preferred CD option (Facebook, Medium Res, or High Res) and add it to your cart.CD3
  4. Return to the event page and select a gallery or photo.CD4CD5
  5. Once you are viewing an enlarged photo, click “Buy This Image” and a new menu will appear.CD6
  6. Select “Add to CD” at the top and change the QTY to the number 1 (you only want 1 copy of that image on the CD).CD7CD8
  7. Our Facebook and Medium Resolution CDs allow up to 20 photos. High Resolution CDs allow up to 10 photos. Continue through your photos and repeating steps 5 & 6 until you have reached the maximum quantity of images. It will alert you if you have reached the limit.
  8. Click on your “Cart” icon in the upper right to view your list of images and check out! The arrow in the following screenshot is a count of how many images you have used of the allowed 20.CD9

Rescue Operation? You will want to read this!

In an attempt to give back to the communities that have allowed us the opportunity to grow, Cinderhawk Creative offers free photography to non-profit equine and canine rescue organizations located within 50 miles of Warnerville, NY. We understand that most of these organizations operate solely on donations and that many may be otherwise unable to afford the quality photography we can provide. We believe that having superior photographs of an animal available to potential adopters is critical. These photos can be captured in a way that highlights the most important aspects of each animal’s individual personality and makes them more likely to be adopted.

If your organization is in need of our services, please don’t hesitate to contact us. Your needs are as important to us as they are to you!

Giving Back.