The logo is at the forefront of your company, the first image you present to your potential customers, a visual representation of everything you stand for and the impression you intend to make. While some institutions might insist that it is better to keep your logo the same--if not for ease of recognition, then as a symbol of a company's stability through time--the fact of the matter is that only you and your company can know if the decision to redesign is the right choice.
